Marks & Spencer has launched Simply M&S, a range of exceptional quality, everyday food products and must-have kitchen ingredients.
Designed so that customers can do even more of their weekly food shopping at M&S, the new range is part of the retailer’s food strategy to offer customers more choice – whether they are shopping for speciality or high quality everyday food. The range brings over 160 new and current every day food lines together under one, easy to recognise label – including biscuits and bakery items, groceries, savouries, frozen food and soft drinks.
There is no compromise on M&S quality or sourcing standards. For example all tea and coffee is Fairtrade, all products using eggs are free range and all hydrogenated fats and artificial colours have been removed.
Jessica Shah at M&S Malta, said: “Our customers in Malta come to us for great quality food they can trust. Simply M&S increases choice for our customers across everyday food products and highlights the superb quality of M&S Food under one clear brand. We’re delighted to launch our new range because we believe everyday food shouldn’t taste everyday.”
Simply M&S packaging is easy to identify, with most of it being transparent to highlight the great quality of the products and the design is themed around shopping list style labelling.
This article first appeared in the October 2012 issue of Manic! magazine.